AI-accelerated product studio · est. 2016 · 50+ companies
An idea on Monday. A working prototype on Friday. Senior engineers who stay when you scale. Fifty-plus companies have taken that route — seed-stage founders, McDonald's, Saudi Arabia's National Events Center — from our studios in Dubai & Alexandria.
Three questions · 20 seconds · no email See the work →
Trusted by teams building at the frontier
16 client logos · 4 continents · since 2016
Global brands09
Long-running product and platform partnerships
Regional & partners07
Government, enterprise and platform partners
The prototype sprint our opening move
Most agencies come back in six weeks with a deck. We come back in five days with a working prototype — real screens, real flows, real code — so your first decision is made against something you can click, not something you have to imagine.
SEC 01 what we do
Build with us, or embed seniors in the team you already have. Same people, same pace.
Discovery to production. A working prototype in days, then a path sized to the product — lean MVP, scale-up, or enterprise. The same path that shipped a 203-screen government platform in about five months.
Start with a prototype sprint →Senior engineers, designers and QA in your tools and your hours. Full-time, shipping from week one. Scale with the roadmap — no entity, no six-month hire.
How embedding works →Tier A
Prove the idea before you fund it.
Tier B most common
For a product with users that needs to grow.
Tier C
For platforms other systems depend on.
SEC 02 how we work
Pressure-test the idea, map the users, define what working means. Days, not weeks.
Design and code, AI-assisted. A clickable product while others are still writing the proposal.
MVP, scale-up, or enterprise. Rates and timelines in the open.
Ship to production, then keep iterating — or embed seniors to take it further.
SEC 03 selected work
A decade of shipped software — transit networks, national platforms, connected hardware, and engineering organizations run end to end.
TRANSPORT Egypt
We put 300+ Cairo buses on the live map — real-time arrivals, trip planning and fare tools in one bilingual app.
Read the case →
E-LEARNING Kuwait
From a WordPress course site to the Arabic world's e-learning platform — B2C, B2B, mobile and enterprise SSO.
Read the case →
GOV-TECH Saudi Arabia
The bilingual licensing engine behind Saudi Arabia's entertainment boom — 203 screens, about five months.
Read the case →
HARDWARE San Francisco
A multi-year engineering partner to the company behind the mechanical split-flap display, since November 2019.
Read the case →
EDUCATION United States
We ran a roughly 50-person organization — five disciplines plus management and QA — for a US education nonprofit.
Read the case →
WORKFORCE United States
A 10-engineer multi-stack bench — data, backend, iOS, SRE — inside a global technology services firm.
Read the case →SEC 04 what partners say
Restaurant employees are better equipped to discover and advance their careers.
Rob LauberRubikal is one of the partners we work with to meet our product development needs. If we didn't have Rubikal, we wouldn't be where we are now.
The team went above and beyond our expectations on design — they responded fast and even worked after hours to finish on time.
Rubikal's work is excellent. The team is talented, efficient, and on top of the ball — they go the extra mile to ensure client success.
Rubikal's resources integrated smoothly into our team and delivered high-quality work. Consistently communicative and invested in our long-term success.
Their high-quality talent was impressive; they did a great job finding and recruiting talented engineers.
Since we're very happy with the results, we're now planning bigger, more long-term projects with them.
Their unique blend of technical expertise with a genuine passion for education makes them an exceptional ally.
SEC 05 zero-risk partnership
Quality, accountability, security — the three things that make people hesitate about a remote partner. Each one is answered in writing before you sign anything.
All code, designs, and IP produced belong entirely to you. No exceptions, ever.
Every engineer signs before day one. Managed devices and a strict data-security stack.
If a senior isn't the right fit, we replace fast — minimal disruption to your roadmap.
No lock-in. Either party can end an engagement with standard 30-day notice.
SEC 06 project planner
No email, no form, no call. Three answers and you have a recommended engagement, an indicative team, and a timeline.
Q1 What are you building?
Q2 Where are you today?
Q3 How fast do you need to move?
Your plan waiting for answers… example
MVP Build
Pick one answer in each question and your recommended engagement appears here — with an indicative team and timeline.
Indicative only. Email it to yourself, or spend 30 free minutes turning it into a quote.
SEC 07 the studio
Founders Mohamed and Mostafa started Rubikal to fix what they kept seeing in remote teams: no trust, no consistency, no craft. Ten years later the answer hasn't changed — senior people, rigorous vetting. What changed is the speed: AI now runs through every part of the work.
AI handles the slow parts. People make the calls. Speed without judgment is just fast mediocrity — we're not interested in that.
As Saudi Arabia builds toward Vision 2030, we're bringing the same senior teams and AI-accelerated delivery to the Kingdom's most ambitious builders — with Arabic-speaking engineers and a local-first mindset.
SEC 08 common questions
Two models. End-to-end development is scoped per milestone — transparent rates, SLAs, and timelines agreed before we start. Team augmentation is a flat monthly rate per full-time engineer, billed Net-20 through our UAE-registered entity, standard 30-day exit, no minimum team size. A 30-minute call gets you a concrete quote.
A prototype sprint can start the following Monday — brief on day one, working prototype by day five. For augmentation, we typically present a vetted shortlist within days and have engineers committing code inside two weeks.
AI runs through research, design, code, and QA — it's how a prototype lands in days instead of weeks and why we price the way we do. But AI doesn't own anything; senior engineers own every architecture decision and every line that ships. Every file on our work page was built this way. Speed is the tool, judgment is the product.
You do — 100% of code, designs, and IP, no exceptions. NDAs are signed before day one, engineers work on managed and secured devices, and our data-protection stack is part of every engagement, not an add-on.
Dubai and Alexandria overlap the full GCC and European working day, and the US East Coast morning. Every pod adapts fully to your hours — full alignment is a policy, not a promise.
We replace within 10–15 days, and monthly health checks on every engagement mean issues surface early. Rubikal is a long-term partner, not a marketplace — the incentive is the relationship, not the placement.
Senior-only, and the screening happens before you ever meet anyone: deep technical interviews, a cultural-fit screen, and an English assessment. You interview the shortlist and make the call — nobody is simply assigned to you.
SEC 09 start here
Tell us what you're building. We'll come back with a plan, a timeline, and options sized to where you are — within one business day.
Fastest route
Grab 30 minutes with our team. We'll pressure-test the idea, sketch an approach, and give you a straight recommendation — even if it's “don't build this yet”.
