Mwasalat Misr: A Story of 32 Million Annual Passengers Powered by Rubikal’s Tech

Mwasalat Misr: A Story of 32 Million Annual Passengers Powered by Rubikal’s Tech

Project overview

Transportation has always been a challenging topic in the densely populated city of Cairo, where over 22 million people reside. However, in 2014, just as the country was rejuvenated with a new strategy to revamp its urban infrastructure, Mwasalat Misr came along. The goal ahead was clear, yet the process of execution was often where most problems arose. Mwasalat Misr is a transportation provider that aspires to destigmatize the use of public transportation within emerging markets. The company promises to deliver eco-friendly, reliable, smart, and clean means of transport to fellow citizens previously discouraged by the unhygienic, polluting, and dysfunctional transportation system that had been in place before. 

After a successful launch phase that attracted a hefty 9-figure seed fund from abroad, Mwasalt Misr had to revamp its digital offerings for the better. And to expand upon the company's offerings and keep up with growing user demand for better service, Mwasalt Misr teamed up with Rubikal to leverage their expertise in developing a 360 cross-platform mobile application.

Client
MwasalatMisr
Year
Aug 2022
Services
Software Development
Platform
Web & Mobile App

Execution

In 2021, both companies signed a 5-figure deal to deliver a fully-functional cross-platform mobile application that offered users a one-of-a-kind in-app experience. Among the requested deliverables was an all-new navigational system that enabled users to track, plan, and schedule routes throughout Cairo. The app also allowed users to easily manage their trips, contact customer support when needed, and benefit from a scan&earn loyalty program independently due to the simplicity of the whole experience and interface. Additionally, The development plan was inaugurated using Java and Ruby-On-Rails for the backend development and Swift/Kotlin for the mobile applications, creating a balance for optimal security and a distinctive UI.

Project results

Rubikal are professionals — they have the expertise and knowledge to execute projects they haven’t done before. They built up the expertise to execute software they weren’t acquainted with before - Ahmed Elleithy - VP Strategy, Planning, and Commercial at Mwasalat Misr - Linkedin - Clutch Review

Their team was good at taking our feedback into account; we’ve had several changes and requests accommodated. Some of the changes we made have led to crashes, but they’ve rectified them. About 90% of the bugs have been responded to within 72 hours of being reported - Ahmed Elleithy - VP Strategy, Planning, and Commercial at Mwasalat Misr - Linkedin - Clutch Review

Project Overview

We design, build and launch various digital products using a purposeful goal and objective-oriented agile approach. With the elevation principles in mind, we strive to observe, understand, and deploy our extensive development expertise to effectively meet our strategic partner’s core needs and desires. This project is yet another example of how our clean, simple, and user-oriented development will funnel in your users rather than drive them away. To know more about what we can do for your business and how we can help you realize your vision, contact us now for a one-on-one discovery call, or if you’re not ready yet, you can check out our portfolio here.  

Design

Mwasalat Misr: A Story of 32 Million Annual Passengers Powered by Rubikal’s Tech

Project Overview


We design, build and launch various digital products using a purposeful goal and objective-oriented agile approach. With the elevation principles in mind, we strive to observe, understand, and deploy our extensive development expertise to effectively meet our strategic partner’s core needs and desires. This project is yet another example of how our clean, simple, and user-oriented development will funnel in your users rather than drive them away. To know more about what we can do for your business and how we can help you realize your vision, contact us now for a d, or if you’re not ready yet, you can check out ourCase Studies.  

What our clients say.

Mike Prosper
CTO
San Francisco, California, U.S

"Rubikal is one of the partners we work with
to meet our product development needs.
If we didn’t have Rubikal,
we wouldn’t be where we are now."

Alina Achiricioaei
Senior Service Design Manager
Riyadh, Saudia Arabia

“Rubikal went above and beyond the client's expectations when it came to their design services. The team provided timely responses and they even worked after working hours to make sure that the project was finished on time.

Riham Mansour
CPO
Seattle, Washington, USA

"Rubikal has provided great people who have contributed to the development of the platform"

Dorrian Porter
Founder & CEO
San Francisco, California, U.S

“Rubikal’s work is excellent. The team is talented, efficient, and on top of the ball. Customers can expect a responsive team that goes the extra mile to ensure client satisfaction and success.

Christopher Leake
Vice President of Technology
Los Angeles, California, USA

“The resources provided by Rubikal have integrated smoothly and effectively into the client’s team, providing high quality work that perfectly supplements the skillsets of the inhouse team. Their developers are consistently communicative and interested in the client’s long-term success.”

Simon Romeiss
COO
Berlin, Germany

"Since we’re very happy with the results, we’re now planning bigger, more long-term projects with them.”

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